To the bearing capacity of a small text expounded the Chinese electrical appliances manufacturing, marketing and manufacturing change topic, does have a wrong place, however so bound to manufacturing changes in the present era, it is difficult to find the "Internet thinking" and "automation" made better generalization described this era of abrupt, passive, and the wind and waves of industry inside and outside of the excitement, urgent. Ink coolie take you first to see two sets of news data:

One stone【Internet thinking: millet up 】

1.12 on August 14th afternoon, midea group and millet technology at the same time, according to the announcement midea group plans to sell 55 million m to millet technology, raise no more than 1.266 billion yuan. After the completion of the issue, millet technology will hold a 1.29% stake of beauty.

Time go on, but also has a lift home appliance Internet war CHiQ changhong TV, ali haier electronics group for the total amount of investment of the hk $2.822 billion, the annual purchase conference jingdong and home appliance manufacturers, TCL and jointly launched by baidu's love in the love in the TV, many mall try water O2O of electrical appliances in the first home appliance, and so on, what is more talk of gome founder huang guangyu ordered hinder the jingdong mall listed in prison...

【 automation transformation: industrial robots flocking to home appliance factory 】

1. "midea group, since 2011 the introduction of robot, as of now use 500 of machine, is expected to reach 800 units by the end of this year, the late by about 30% a year growth in robot, robot cost the year 2016 is expected to exceed 300 million yuan." In September 2014, midea group vice President guo-lin li, household air conditioning to the "first financial daily" reporter said.

In combination with the ink coolie in Think - automation robots) (hin automation business information at the front, from the robot assembly for shaoxing tianle LCD project, or provide shunde midea robot spray glaze workstation, or in the near future are injection molding machine for whirlpool China factory robots insert take transformation, can feel the traditional home appliance manufacturing industry are actively upgrade automated manufacturing capability of strong power and good vision.

【 time back 30 years: under the background of reform and opening up of China's industry evolution 】

1. Haier: well known and famously "zhang ruimin smashing refrigerators".

2. Changhong: the introduction of the domestic first automated production line and NiRunFeng "changhong curve".

3. The TCL: li dongsheng building brand kingdom "ace". 1

4. Gree: two generations of iron startup character to create "core technology"

5. Beauty: shunde power to create beautiful life.

To five most representative household appliance enterprises the growth of the microcosm, enough to look into the track of Chinese manufacturing industry grows with China's model, to borrow Mr He Xiangjian memories startup founder of beauty in the words of "beauty in today's achievements, all is the result of reform and opening up." Mr He Lao by saying, "the achievements of the reform of" humbly gave China's credit of the development of enterprise reform and development, also really shows how China's 30 years high speed development of the industry pattern nature, the power of the people: for the past 30 years the vast migrant workers flock to the coastal manufacturing factory group, 1.3 billion population base to support the huge consumer market, and low-cost manufacturing model as a hand and a vast global market.

[Chinese manufacturing model upgrade: consumption upgrade & industrial upgrading 】

Growth, however, always a price to pay, enjoy crazy enclosure in a savage growth the development of the golden period at the same time, rising manufacturing costs and the relative surplus of the price war has been suspended stood two cutting edge on the top in China. Radical dynamics have been dead on the beach, hesitation laggards were killed in the red sea. The former such as Mr Xiao-bo wu "big day" mentioned in the "Seoul: target dislocation rout of disc machine hero", "tsann kuen: copy the winning, dominant genes abnormal", "down mobile phone giant panda electronics: partners". The latter nearly Labour problems lead to a crisis as a result of galanz, far as the "beauty", "little swan" and "panda" a loud has been swallowed up at that time the brand.

The development of Chinese industry growth, and even the development of China's manufacturing mode to grow up to now, the resources and cheap Labour is gone, and the result of excess capacity homogenized competition intensifying, and to meet the global economic downturn and trade protectionism wind prevailing today, the traditional development mode is not capable of supporting the benign development of the industry, so there is the national level, called on the "consumption upgrade" and "industrial upgrading. Consumption upgrade opportunities and the trend of industrial upgrading, it is in manufacturing category of Chinese industry to catch up with the tide. So how do you understand "consumption upgrade" and "industrial upgrading"?

Ink coolie in an early investment roundtable on BBS hear jun lian capital managing director Mr Jia-qing li classic interpretation: "consumer upgrades, short is that Chinese people have to buy higher quality products the ability and willingness of the service, but the Chinese market can buy more high-quality products and services are very few, such as: good think apple mobile phone, want to buy them, they would be willing to pay but the iphone is too expensive, why? Because made in China not to come out, the same quality of other products on the market is too little. So later millet mobile phone success..."

At the same time, we can do the following understanding to "upgrade" : Chinese companies in the past business to make money, but the thought is still stay in the past at a low price competition on the practice in the field of low value-added products, than who is the industry leader, whose capacity than high, bigger than who share of the market. And the future of manufacturing compete whose products and services must be more popular with the market, whose manufacturing mode is more consumer psychology, who can in the increasingly diversified market segment more intensive cultivation, whose production mode is more suited to small batch, batches of flexible manufacturing, who could be more rapid response to market changes in the form of agile manufacturing.

So, we have seen in the aspect of marketing industry collective towards Internet mode, at the same time, we can see some of the leading home appliance enterprises have automated manufacturing may be defined as the present to the future strategy of a stage production. There is no doubt that the Internet mode is the most close to consumer marketing route, and automation reconstruction is factory production mode upgrade route. The former will enterprises and consumers to pull closer, avoiding middlemen link and benefits to consumers; The latter would be rising manufacturing factory cost effective control, improve product quality by the standardization of machine processing capacity bring benefits to the consumer.

The revolution has not yet success: O2O prospects and robot highland 】

The Internet is not everything, and leave the Internet you can do nothing. Online marketing need to reduce the distance of businesses and consumers via the Internet, and the potential demand for the service response and interactive experience more in need of enterprise can have more time in the offline world - O2O be vividly portrayed: combines offline business opportunities and the Internet, the Internet become offline trading desk. A company can have both online store and offline store, both offline and online mall stores all category the same price. Business on the Internet looking for consumers, and then took them to the reality in the store. It is the mode of payment and the owner to create a combination of traffic (for consumers, is also a kind of "discovery" mechanisms), realized the offline purchase. It is essentially a quantifiable, because every transaction (or reserve) have occurred on the Internet. This mode should be said that prefer to offline, more conducive to consumers, let consumers feel consumption more dependable.

Factory automation also is not a new concept in recent years, through the perfect combination of electrical and mechanical manufacturing process automation control mode, already has the fluid properties of products are widely used in manufacturing, however, in the face of a more fluid, non-standard forms of all kinds of packaging products, need to implement automation becomes difficult. Pay more attention to factory automation, mostly emphasize the implementation in the assembly line production operation machine to replace artificial manufacturing. And the traditional manufacturing process automation, involving raw materials processing automation, ingredients made from process automation accessories, finished product assembly/automation, packaging automation, several links such as logistics automation.

During the fabrication process, hampering factory automation is often a large special equipment for the high cost of purchase and unpredictable market changes; In the process, the way of factory automation is a variety of product assembly packaging category of technical problems. Is timely "appearance" of the industrial robot is in line with industry upstream and downstream, the robot has become the ideal assistant for many manufacturing factory automation problems: private servers transmission and CNC precision machine, precision motion control, the bionic structure, flexible open space of the type of joint action, computer hardware and software platform of brain center - can quickly repeat programming call reproduction ability, compact and lightweight occupation space for installation of the machine weight, can be convenient mobile work station; Standardized flange with the load and the action range of configurable tool, has a wide range of flexible manufacturing ability, can adapt to a variety of craft, and only need to change the end up enforcement tools and simple programming.

Robots can assist with metal sheet cutting, punching and bending loading operations; Metal parts machining and welding of spraying; The plastic insert pick-up and burrs cutting processing; Die casting products having soup with pick-up; PCB board of transport; Appearance of a grinding and polishing surface treatment such as printing; Assembly assembly parts system, forming the quality inspection of the products testing, packaging and logistics works in the factory, and the handling of homework each link cohesion of attachment.

"Smart factory and interactive marketing"

Vision: the future of home appliance factory: uniformity of the workshop production line, is no longer a surging crowds and messy order, but is running a "obedient" robot is responsible for the supervision and assist with numerous link manufacturing cohesion, which work only need to engineer strategy to edit some computer program instructions according to the factory, a button can make the robot quickly and into a new category of manufacturing production lines.

And at the other end of the market, a young mother was worried how to purchase a suitable for his new home air conditioning, happen to be in a home appliance manufacturers O2O stores understand the custom services, and take a: 1200 w energy-saving power, frequency conversion mute undisturbed, fan of appearance, with a variety of temperature control ShiKong function, brought flowers adorn the exteriors of peak green, can regularly remind filter cleaning... Offline experiences, customizable within one week after the completion of delivery - select, enter order payment.

At this point, the factory management has collected the custom information into the database, and the day before the second day will summary of customization information sent to the manufacturing floor, layer manufacturing ERP already compiled by database synchronization good manufacturing procedures, check and correct button after ordered, so: 1200 w compressor, mute inverter, fan-shaped tuyere injection molded parts, control circuit boards and other standard parts and pipes, electrical brought flowers shell part... One by one by the warehouse sorting out and sent to the robot assembly line, assembly line robot according to the procedures for each station signal, will assemble in place parts assembly, molding air conditioner again after detection robot acceptance testing and correct hair back way packaging logistics section, packaging robot was carried out on the air conditioner bagging embedded, foam board, box packing. Complete air conditioning box packing by pallet stacking robot to the corresponding batch of tray, a AGV robot sent to the warehouse to stock transfer position... Logistics transportation, door-to-door delivery, O2O offline store send worker come to assist in installation and operation guide.

"Midea just got home a customised version of household air conditioner, manufacturer package installation with 3 years of free maintenance, throw in robotics, meng meng da ~ ~ 1999, the pro think worth it?" Then, a robot manufacturing custom version of the air conditioning marketing information was spread in the circle of the young mother...